Product Marketing Specialist

1-2 years of experience

Krakow, Poland


Our customer is an international IT company focused on software products for the real estate sector. The company has many different offices around the world. For their Polish office in Krakow we are recruiting a:


 The ideal candidate has marketing and communication experience and likes to prepare and publish different graphics, newsletter and events.


  • Comprehensive creation and implementation of the company’s marketing strategy
  • Marketing budget management
  • Managing the content of the company’s websites (CMS system) and coordinating the company’s profile in social media (using Canva, Photoshop, creating iconographic)
  • Constant monitoring of the effectiveness of marketing activities undertaken
  • Creation and analysis of reports and statistics in order to optimize the conducted activities
  • Creation and adaptation of content so-called Content Marketing to various communication channels
  • Organization of own events and planning of the company’s participation in industry events,
  • PR activities (contact with industry portals, agencies, media and environment)
  • Taking care of consistency of the message on the website and in all published materials,
  • Creating and implementing new ideas leading to increased sales
  • Cooperation with the Sales Department, Technical Department and strategic external partners


  • Fluent and confident with English and Polish (C1/C2)
  • Bachelor’s degree in marketing or equivalent degree
  • Experience in SEO/SEM, Analytics, campaign management, eCRM with a focus on lead generation and sales conversion,
  • Knowledge of PPC mechanisms (e.g. Google Adwords), SEO tools, web analytics tools (e.g. Google Analytics), E-mail Marketing tools, basic HTML knowledge,
  • Easiness in writing and creating coherent, logical and relevant texts,
  • Creativity, dynamism and excellent interpersonal skills,
  • Independence, very good organisation of work and availability,
  • Analytical skills,
  • Knowledge of programs from the Adobe CS package (Illustrator, Photoshop, In Design) will be an additional asset

Company offers:

  • Training
  • Possibility to grow and develop in the company
  • Permanent position

If you are interested, please send your CV in English at with the subject: JOBID:207 AND:

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